The Art of Influence: Public Speaking as a Brand-Building Tool
For Circle of Influence Members Only
Public speaking can be a powerful tool for shaping how you are perceived, both as an individual and as a representative of your organisation.
In this session, we will explore how to approach speaking opportunities through a brand and thought leadership lens. Drawing on Man Bites Dog’s expertise in positioning and messaging, we will look at how to craft speeches and/or presentations that inform, resonate and build credibility.
Attendees will hear fresh perspectives on how to define the message they want to be known for, structure their ideas for impact, and use speaking opportunities as a strategic way to build their personal and professional brand.
Agenda
- Presentation by Lauren Street
- Q&A Session
Learning Outcomes
1. See public speaking as a brand opportunity
Every time you speak, you shape perception - learn how to approach it with intent and clarity.
2. Land a clear and memorable message
How to define the one idea you want your audience to take away and build everything around it.
3. Structure your content for impact
Simple ways to organise your thinking so your message cuts through and sticks.
4. Use speaking to build credibility and visibility
How to turn everyday speaking opportunities into moments that strengthen your reputation over time.
Lauren Street
Head of Marketing Man Bites Dog
